by Dave Kaster for: MENTORS GUILD EDITORIAL on Feb 20, 2014 • 11:43 am
Rick Barrera speaks of how companies like Lexus and Federal Express absolutely changed the way their clients viewed them by changing everything about their brand.
Here are some of the key points Mr. Barrera makes:
- Develop a powerful branding promise — otherwise you will get no market attention.
- Over deliver on that promise and reinforce it at critical customer touch points.
- To fulfill your brand promise align your:
- Products
- Systems
- and People, to reflect and amplify that promise. Keep in mind the people will have to be trained.
If you can do this successfully in your business, your customers will not only get a great experience, they will become your biggest advocates and your business will begin to grow exponentially.
Adapted from Rick Barrera‘s video, Keynote Speaker, Branding and Selling Expert Rick Barrera and originally appearing on www.mentorsguild.com